Techniques on How to Execute Seasonal Design Into Your Branding
Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it is because of the snowflakes or the pumpkin spice, it looks like almost all businesses are quickly hopping aboard the holiday hype train by incorporating different seasonal design elements into their branding.
Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Let your logo spread the joy of the holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.
The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun incorporating the Santa hats and the pumpkins into your brand but don’t forget to your company recognizable through the logo.
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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.
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Social media and Seasonal Design.
Social media is the best place for companies to incorporate seasonal design trends.
You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. See this for more information now!
You can post blog contents that are relevant to the season if you have a company blog. You can post about eco-friendly holiday decoration and lights if you happen to run a company that offers eco friendly products.
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